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Velvet Stone · Artistico's own brand

SPC vinyl flooring — the look of wood, without its limitations

Velvet Stone is Artistico's own brand of SPC vinyl — a 100% waterproof floor with a rigid stone-polymer core and realistic oak embossing. It works where natural wood does not belong: bathrooms, kitchens, hallways and high-traffic spaces. 11 decors in stock, delivered within 1–2 weeks.

100% waterproof Wear class 33 Underfloor heating compatible Glue-free click installation Samples in Plovdiv and Sofia
Why Velvet Stone

SPC vinyl backed by a flooring manufacturer

Choosing vinyl is easy when someone has done the hard part. We selected Velvet Stone after more than 25 years of working with natural wood floors — we know what makes a floor good and what ruins it. We offer it exclusively for Bulgaria, with our own installation and a single warranty.

Our own brand, exclusive to Bulgaria

Velvet Stone is available only from Artistico. We selected the construction, the click system and every decor instead of reselling someone else's catalogue — and we stand behind that choice with a warranty.

100% waterproof flooring

The stone-polymer core absorbs no water and never swells. It works in bathrooms, kitchens, wet rooms and basements — exactly where natural wood does not belong.

Rigid SPC core

6 mm total thickness with a 5 mm stone-polymer core. The plank feels solid underfoot, does not flex and has none of that "plastic" feel when walking.

🜨

Realistic oak embossing (EIR)

The surface texture follows the wood grain — the Embossed in Register technique. To the eye and to the touch it comes closer to real oak than standard vinyl.

Underfloor heating and a quiet step

Compatible with water underfloor heating. The built-in 1 mm IXPE underlay muffles footsteps, makes the floor warmer to the touch and saves you buying a separate underlay.

Delivery, installation and warranty from one team

The flooring is in stock at our base in Trud. We deliver within 1–2 weeks, install with our own crew and remain your single point of contact — as with every Artistico floor.

Send us your floor area and a list of rooms. We will tell you honestly whether SPC vinyl is the right choice — even when the answer is "go with wood".

Get a recommendation for your home
Beneath the surface

What is inside a Velvet Stone plank

SPC stands for Stone Plastic Composite. The core is what separates a rigid, stable floor from soft vinyl sheeting. Here is what you get, layer by layer:

  • 0.55 mm

    Wear layer with anti-scratch protection

    Takes the daily load — footsteps, chairs, pets. Usage class 33, rated for commercial spaces too.

  • decor

    Decor layer with EIR embossing

    The print and the surface texture match — knots and grain can be felt under your fingers exactly where the eye sees them.

  • 5 mm

    Stone-polymer core

    Rigid, stable and indifferent to water. It never swells, never flexes and keeps the click joint firmly locked.

  • 1 mm

    Built-in IXPE underlay

    Closed-cell foam — a quiet step, a warmer feel and installation straight onto a level screed, no separate underlay needed.

Välinge 2G click system — the planks lock together without glue and the floor is ready to use immediately after installation.

Room by room

Where is Velvet Stone in its element?

The floor is the same throughout the home — what differs is what each room throws at it. Here is where the SPC construction truly earns its keep:

Bath

Wet rooms — no compromise

The only wood-look floor we recommend for bathrooms. Water simply doesn't affect it — neither from the shower nor the washing machine. The tight click joints keep moisture from getting under the floor.

Kitchen

Spills, steam and dropped cookware

The core ignores water, while the anti-scratch layer shrugs off chairs and dropped utensils. Cleans with a damp cloth — no special products needed.

Hallway

Sand, salt and wet shoes

The entrance is the fastest floor killer there is. Class 33 and the wear layer are built exactly for this kind of abuse — the floor won't remember the winter.

Kids

Warm, quiet and easy to clean

The IXPE underlay makes the floor warmer and quieter underfoot. Toys, strollers and spilled juice leave no trace.

Office

Commercial spaces and heavy traffic

Usage class 33 covers offices and retail spaces. Click installation is fast — the room is back in business the very next day.

Tell us which rooms you are furnishing. We will suggest a decor, format and quantity — with skirting and stair treads in one clear figure.

Get a recommendation for your room
The honest comparison

SPC vinyl, laminate or natural wood?

We sell all three — which is why we can compare them honestly. Different floors solve different problems, and the best choice depends on the room, the traffic and your expectations.

Feature Velvet Stone SPC vinyl Laminate Natural wood parquet
Reaction to waterNone — the core absorbs no waterThe HDF board swells when dampNeeds care; not for wet rooms
CoreStone-polymer composite, 5 mmHDF wood-fibre boardReal wood
Feel and soundRigid and stable; quiet step thanks to IXPEHollower sound without a good underlayWarm and natural — the benchmark
Underfloor heatingCompatibleCompatible with the right classYes — we recommend an engineered construction
WearClass 33 with anti-scratch — commercial-ratedDepends on class; edges are vulnerable to moistureLives for decades — marks sand away with refinishing
RefinishingCannot be sanded — a damaged plank is replacedCannot be sandedCan be sanded and refinished repeatedly
Choose it ifYou want a practical floor for a bathroom, kitchen, hallway or busy spaceBudget comes first and the room is dryYou want real wood that stays with the home for generations
Swipe the table sideways →

Choose SPC vinyl for the rooms where wood would be a compromise — bathrooms, kitchens, hallways, basements and high-traffic spaces. For living rooms and bedrooms, where the floor is a generational investment, see our engineered European oak flooring — that one we make ourselves, in Trud.

Torn between vinyl and wood? Describe your rooms and we will tell you openly which one is worth it where.

Ask us which one is right for you
The process, end to end

From enquiry to finished floor – in 6 steps

No production lead time — Velvet Stone is in stock. One team handles delivery, subfloor and installation, with a single point of contact.

1

You send an enquiry

Share an approximate area, a list of rooms and your town. A photo or plan helps but is not required.

2

You see the decors in person

Samples await you in our Plovdiv and Sofia showrooms. If you cannot visit, we will guide you by photos and send you a sample.

3

You receive a quote

Flooring, skirting, stair treads and installation — in one clear figure. We also tell you how much material you need, wastage allowance included.

4

We deliver from stock 1–2 weeks

No production lead time. We time the delivery to your site's readiness.

5

We prepare the subfloor

Click installation needs a level, dry screed. We assess the subfloor on site and prepare it if necessary.

6

We install and hand over

Glue-free click installation, skirting and transitions. The floor is ready to use straight away — no drying time.

Start from your room. Send us the area and a photo and we will prepare an indicative quote covering flooring, skirting and installation.

Get an indicative quote

No obligation. We will get back to you within one business day.

Frequently asked questions

SPC vinyl flooring questions

We have gathered the essentials on construction, waterproofing, installation and care. If your project has specific requirements, send us a plan or photos of the rooms.

SPC stands for Stone Plastic Composite. Unlike soft vinyl floors, an SPC plank has a rigid 5 mm core: stable underfoot, it does not flex over unevenness and keeps the click joint tightly closed. On top sits a 0.55 mm wear layer with anti-scratch protection.

Yes. The core absorbs no water and never swells — which is why Velvet Stone belongs in bathrooms, kitchens and wet rooms where natural wood and laminate do not. The tight click joints keep spilled water on the surface, where you simply wipe it up.

Laminate has an HDF core — pressed wood fibres that swell when damp. The SPC core is stone-polymer and does not react to water. You can hear the difference too: with the built-in IXPE underlay, footsteps on Velvet Stone are noticeably quieter.

Different floors for different jobs. Natural wood can be sanded, refinished and lives with the home for decades — for living rooms and bedrooms it remains our first recommendation; see the engineered oak flooring we make in Trud. SPC vinyl wins where wood would be a compromise: bathrooms, kitchens, hallways, basements and heavily used spaces.

Yes — Velvet Stone is compatible with water underfloor heating within the floor's recommended temperature range. The slim 6 mm construction conducts heat quickly.

A level, dry and stable screed. Thanks to the built-in IXPE underlay, no separate underlay is needed. We assess the subfloor on site before installation — and prepare it if necessary.

In many cases — yes, if the tiles are stable and the floor is level. That saves demolition and hauling during a renovation. We give a definitive answer after a site visit or from photos of the current state.

A vacuum cleaner and a damp cloth — that's all. No sanding, no oiling, no special products. Just avoid harsh abrasives that could damage the wear layer.

Yes — we offer ready-made SPC stair treads in the same decors. The staircase and the floor become one, with no visible transitions and no makeshift trim. See them in the shop.

An approximate area, a list of rooms (bathroom, kitchen, whole home), your town and the preferred format — plank or herringbone. A photo or floor plan helps us calculate exact quantities with a wastage allowance.

Have a specific project?
Send us the area, a list of rooms and a photo — we will point you to the right decor, format and quantity.

Get an indicative quote
Decors in stock

Choose your Velvet Stone decor

11 decors in plank and herringbone — in stock, delivered within 1–2 weeks. Order a sample or see them in person in our showrooms.

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Time to decide

Ready for a floor that isn't afraid of water?

Send us dimensions or a photo of the rooms. Within one business day you will receive an indicative quote — flooring, skirting, stair treads and installation, in one clear figure.

Velvet Stone — our own brand Delivered from stock — 1–2 weeks Installed by our own team
No obligation

Request a quote for Velvet Stone SPC vinyl

Share the basics about your project. Within one business day we will get back to you with a decor and format recommendation and an indicative quote — flooring, skirting and installation.

We reply within one business day. We never share your details with third parties.